| 09 Oct 2023

What tools should I use to communicate on social networks?

The world of aesthetics is rapidly evolving, and communication on social networks has become essential for professionals in the sector. Using the right tools can make this task much easier. Celestetic has selected five essential tools to integrate into your communication strategy:


1. A publication scheduling tool 

A good scheduling tool will be your best friend on a daily basis. With it, you can plan your posts on all social networks in advance, guaranteeing a regular presence. You can also optimize your visibility by posting at peak times;

How to use it:

  1. Plan your content on an editorial calendar.
  2. Determine the best times to publish.
  3. Use the tool to schedule your publications on the various platforms.

Example use:

Imagine you want to promote a new range of Celestetic products. Instead of manually posting every day, schedule a week's worth of posts in advance, each at 7 p.m., the time when your target audience is most active.

Celestetic recommends: HootSuite (Its little plus: the platform offers free courses given by Hootsuite experts).

L'outil Planner d'Hootsuite
L'outil Planner d'Hootsuite

2. A performance analysis tool

A slightly more technical tool that will provide you with detailed statistics on the performance of your publications: engagement rate, reach, clicks, and so on. All these indicators will no longer hold any secrets for you!

How to use it:

  1. Review the statistics regularly to understand what's working.
  2. Adjust your strategy according to feedback: type of content, publication times, etc.

Example use:

After sharing a Celestetic product demo video, check the tool to evaluate the number of views, shares and comments. If the video had a strong impact, consider producing more content of this type.

Celestetic recommends: Metricool (Its little plus: Metricool offers a competitive intelligence function, so you can be inspired by the best in your sector) 

3. A content-sharing tool

This tool will be your best ally in finding and organizing relevant content to share with your audience. It will help you reinforce your position as an expert and offer your subscribers varied and original content.

How to use it:

  1. Define your areas of interest (e.g. beauty trends, innovative skincare, etc.).
  2. Use the tool to identify and share the most relevant content.

Example use:

Use this tool to discover an article about the benefits of beauty care in winter. You share it on your networks, adding a recommendation for a Celestetic product suited to this season.

Celestetic recommends: Pinterest (Its little plus: Pinterest is the world's largest photo and video sharing platform, and the beauty sector is ultra-represented)

4. A graphic design tool

This tool lets you quickly and easily create attractive, professional-quality visuals to accompany all your publications.

How to use it:

  1. Select a template that suits your message and your target social network.
  2. Customize it with your own images, text and colors.

Example use:

For a special promotion on a Celestetic product, create an image with an eye-catching visual, the product name, the discount offered, and a short description.

Celestetic recommends: Canva (Its little plus: the free version offers thousands of incredible templates and features, and even the help of artificial intelligence!)

Type de contenu que vous pouvez créer sur Canva
Type de contenu que vous pouvez créer sur Canva

5. An interaction management tool

To make sure you don't forget anything, and to manage your online presence masterfully, centralize all interactions with your subscribers in a single tool: comments, private messages, mentions, etc.

How to use it:

  1. Connect your social accounts to the tool.
  2. Respond quickly to interactions to maintain a good relationship with your community.

Example use:

A customer asks you a question about one of your Celestetic products via Twitter. Thanks to the tool, you receive a notification and can respond within minutes, demonstrating your responsiveness and concern for customer service.

Celestetic recommends: Sendible (Its little plus: Sendible can also monitor everything that's being said about your brand, whether on news sites, blogs or social networks).

In conclusion, communicating on social networks is an art that requires your full attention and, above all, the right tools. By integrating all this into your strategy, you'll optimize your online presence, strengthen your brand image and get closer to your community! Go for it, and don't hesitate to follow us on the networks!

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