The secret to developing your beauty salon with instagram

In this article, you'll discover how Instagram can help your beauty salon attract more customers, strengthen ties with them and even turn them into brand ambassadors. Let's get started!

Why Instagram is essential for your beauty salon

You may be wondering why Instagram is so important for your beauty salon. Well, the answer is simple: it's where your customers spend their time. With over a billion monthly active users, Instagram is the perfect place to get your beauty salon in front of a wider audience.

But it's not enough to publish a pretty picture of your institute and wait for the customers to arrive. No, you need a strategy, a plan. And that plan is what we call the customer journey. Think of it as a big funnel, where you first attract a large number of people (like with Instagram Reals), then you create a relationship with them (with your posts and stories), and finally, you entice them to become your customers (with direct messages and promotions).

This is the journey we're going to follow together, step by step. So, are you ready to take your beauty salon into the big leagues thanks to Instagram? Follow the guide!

Use Instagram Reels to attract a new audience

Instagram Reels are a bit like the artists' corner at a big festival. It's the place where you can show everyone what you can do, and attract the attention of new people who didn't know you before.

So how do you go about creating Reels that will really attract people? Here are a few tips.

1. Tutorials in the blink of an eye: Show your subscribers how to achieve a trendy hairstyle, apply evening make-up, or take care of their skin with a homemade facial. Be quick, be clear, and above all, be fun! People love to learn new things, especially when it's easy and fun.
2. Overviews of your services: Show what goes on in your institute. How do you perform a facial? How does a massage session unfold? Make your subscribers want to come and try for themselves.
   
3. Join trending challenges: On Instagram, there are often challenges that become popular. This is your chance to show that your institute is up to date, and to attract new followers. So, on your marks, get set, dance!
   

Using Instagram Reals to attract a new audience is like throwing a big party and inviting everyone. And who knows? Among all those guests, some may well become your loyal customers.

Engage your audience with posts on your feed

Now that you've caught the attention of new followers with your Reels, it's time to strengthen your bond with them. And for that, there's nothing better than posts on your Instagram feed. As a reminder, the feed is the equivalent of the Facebook wall.

So how do you go about creating posts that will really engage your subscribers? Here are a few tips.

1. Before-and-after transformations: Nothing beats a good before-and-after photo to show the effectiveness of your services. Whether it's a facial, manicure, or makeup, show your subscribers what you can do for them.
2. Information that gives back: Your subscribers are there because they're interested in beauty. So give them what they want! Share info on skin care, the latest make-up trends, or the benefits of the various treatments you offer.
   
3. Testimonials from satisfied customers: Nothing is more convincing than the opinion of a satisfied customer. So don't hesitate to share your customers' testimonials. Of course, always ask their permission before doing so.
   
4. Backstage at your institute : Let your subscribers discover what goes on behind the scenes. Who are the people who work in your institute? What's a typical day like? People love to see what's behind the curtain.
   

Engaging your audience with publications on your feed is like inviting your friends home and spending some quality time with them. And who knows? Some of those friends may well become your loyal customers.

Strengthen relationships with Instagram Stories 

Instagram stories are a bit like texting between friends. It's a more direct and personal way of communicating with your followers. And it's a great opportunity to strengthen your relationship with them.

So how do you go about creating stories that will really engage your subscribers? Here are a few tips.

1. Live Q&A: Your subscribers surely have questions about your services, about beauty in general, or about you. So why not organize a live Q&A session? You can even invite an expert to answer more technical questions.
2. Special offers: Everyone loves a bargain. So why not share special offers in your stories? A half-price facial for the first 10 who book, for example.
   
3.  The life of the institute: Show your subscribers what goes on in your institute on a daily basis. What's a typical day like for you? What challenges do you face? People love to see the human side of a business.
   
4. Live testimonials: If a customer is particularly pleased with a service, why not ask them to share their experience live? Of course, always ask their permission before doing so.
   

Strengthening relationships with Instagram stories is like sharing your thoughts and feelings with your friends. And who knows? Some of those friends may well become your loyal customers.

Convert prospects into customers with DMs and sponsored posts 

You've caught the attention of new people with your Reels, you've strengthened your bond with them through your posts and stories, and now it's time to turn them into customers. There's no better way to do this than with direct messages (DMs) and sponsored posts.

So how do you use these tools effectively? Here are a few tips.

1. Always reply to DMs: When a subscriber sends you a direct message, it means they're really interested in your institute. So take the time to reply. Always be polite, and don't hesitate to give them more information about your services.
2. Use sponsored posts: Sponsored posts allow you to reach a wider audience on Instagram. It's an opportunity to introduce your institute to new people, and make them want to become your customers.
   
3. Propose special offers: Just as in your stories, you can use DMs and sponsored posts to propose special offers. A half-price facial for the first 10 who book, for example.
   
4. Follow your subscribers: If a subscriber seems particularly interested in your services, why not follow them? This will allow you to learn more about their interests, and offer them services that really suit them.
   

Converting prospects into customers with DMs and sponsored publications is like inviting your friends to become members of your family. And who knows? Some of those friends may well become your loyal customers.

Ready to take action?

And there you have it! You now have all the tools in hand to make your beauty salon a real star on Instagram. With attractive Reels, engaging posts, personal stories, and compelling direct messages, you have everything you need to attract new customers, strengthen your relationship with them, and turn them into ambassadors for your brand.

But remember: all this doesn't happen overnight. It's a long-term process that requires patience and perseverance. So don't be discouraged if you don't see results immediately. Keep sharing your passion for beauty, keep showing your subscribers what you can do for them, and little by little you'll see your community grow.

And above all, don't forget that you're not alone. Celestetic is here with you, but there's also a whole community of beauticians on Instagram, ready to support you and share their advice. So don't hesitate to follow them, comment on their posts, and ask for help if you need it.

After all, we're all in this together. And together, we can do great things. So, are you ready to embark on your Instagram adventure?