In the early 2010s, two Belgian entrepreneurs, Bernard Van Acker and Gabriel Gavazzi, passionate about science and innovation, asked themselves the following question:
“Can the results of traditional cosmetics be enhanced without resorting to invasive aesthetic medicine, while remaining accessible to the majority?”
The answer they found lies in the overseas concept of cosmeceuticals, a cosmetic product that closely resembles a pharmaceutical product due to its significantly higher concentration of active ingredients. This increased concentration allows for rapid, visible, and lasting results, to the great satisfaction of consumers.